What does GEO stand for?

GEO stands for Generative Engine Optimization . It means optimizing your content so generative AI search engines can surface it (and ideally cite it) in their answers.

Is GEO ever used to mean something else?

Yes - “GEO” can also mean geographic in marketing contexts. In SEO, GEO = Generative Engine Optimization (AI search visibility).

One-sentence definition of GEO

GEO is structuring and publishing content so AI platforms can find, understand, and cite it in generated responses.