# What does GEO stand for?

GEO stands for [**_Generative Engine Optimization_**](/content/blog/what-is-geo/index.html) **.** It means optimizing your content so [**generative AI search engines**](/content/blog/how-to-get-found-in-ai-search-a-geo-playbook/index.html) can surface it (and ideally cite it) in their answers.

## Is GEO ever used to mean something else?

Yes - “GEO” can also mean **geographic** in marketing contexts. In SEO, **GEO = Generative Engine Optimization** (AI search visibility).

## One-sentence definition of GEO

GEO is structuring and publishing content so AI platforms can **find, understand, and cite** it in generated responses.