What is SEO?

What is SEO?

SEO (Search Engine Optimization) is the process of improving your website so search engines understand your content and users can find your site through organic (non-paid) search results.

How SEO works

  1. Search engines discover pages (crawling).
  2. They store and understand content (indexing).
  3. They rank pages based on relevance and usefulness for a query, then show results.

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Core parts of SEO

FAQ

Is SEO paid ads?

No - SEO targets organic visibility. Paid ads are usually referred to as PPC/SEM.

How long does SEO take to work?

Often weeks to months, depending on competition, site health, and how much content/authority you build.

Is SEO only for Google?

No - SEO applies to any search engine (e.g., Google and Bing) because they all crawl, index, and rank pages.